Educational Children's Videos Reduce Endangered Species Demand in Vietnam

This project will build on experience with a recent rhino horn demand reduction campaign. It will produce three new illustrated 16-page children’s booklets in Vietnamese and English, one each on elephants, tigers and pangolins, and prepare electronic versions of these. It will produce animated videos of 10 minutes for each of the four booklets (including the rhino booklet that already exists) for dissemination in Vietnam. The videos will be broadcast at least 100 times over the course of a year on national television. Surveys will be used to measure the impact of the material.